Shira | Strength Coaching

1. Introduction

Shira | Strength Coaching ("we," "our," or "us") respects your privacy and is committed to protecting it.

This Privacy Policy explains how we collect, use, store, and share information when you access or use our website, application, or services (the "Platform").

By using the Platform, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

2.1 Information You Provide Directly

This includes information you voluntarily submit, such as:

Name, email address, and account details
Onboarding questionnaire responses (goals, experience, equipment, preferences)
Messages sent through the Platform
Payment-related information (processed securely by third-party providers)

2.2 Information Collected Automatically

When you use the Platform, we may automatically collect:

Usage data (pages viewed, actions taken, features used)
Interaction data (navigation patterns, clicks, session activity)
Device and browser information
Log data and timestamps

This data helps us understand how the Platform is used and how it can be improved.

3. How We Use Information

We use collected information for purposes including, but not limited to:

Providing and delivering coaching services
Creating and updating personalized training programs
Communicating with clients
Operating, maintaining, and improving the Platform
Analyzing usage patterns and user behavior
Developing new features and services
Evaluating the effectiveness, usability, and performance of the Platform
Internal research, analytics, and business planning

We may analyze data in aggregated, anonymized, or identifiable form as needed to operate and improve the Platform.

4. Analytics, Product Improvement & Business Use

We reserve the right to analyze all data generated through the use of the Platform for:

Product development and optimization
User experience research
Performance monitoring
Business intelligence and strategy

This analysis may be conducted internally or using third-party tools.

In the event of a business transaction (such as a merger, acquisition, restructuring, or sale of assets), user data may be transferred as part of that transaction, subject to applicable privacy laws.

5. Sharing of Information

We do not sell personal information.

We may share information:

With service providers who assist in operating the Platform (e.g., hosting, payments, analytics)
To comply with legal obligations or enforce our agreements
In connection with a business transaction as described above

All third-party providers are required to handle data in a manner consistent with this Privacy Policy.

6. Data Storage & Security

We take reasonable measures to protect information against unauthorized access, loss, or misuse.

However, no system can be guaranteed to be 100% secure, and use of the Platform is at your own risk.

7. Data Retention

We retain information for as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements
Support legitimate business and analytical purposes

8. Your Choices

You may:

Update certain account information through your account
Request account deactivation by contacting us

Please note that some information may be retained as required for legal, operational, or business purposes.

9. Children's Privacy

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

10. California Privacy Rights

California residents may have additional rights under applicable law. Requests regarding data access or deletion may be submitted using the contact information below.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be effective upon posting. Continued use of the Platform constitutes acceptance of the updated policy.

12. Contact

For questions about this Privacy Policy, please contact: shiradvd@gmail.com